Apex Digital Solutions Limited customer privacy notice 

This privacy notice tells you what to expect us to do with your personal information. 

Contact details 

What information we collect, use, and why 

Lawful bases and data protection rights 

Where we get personal information from 

How long we keep information 

How to complain 

Contact details 

Email 

hello@apexdigitalsolutions.co.uk 

What information we collect, use, and why 

Usage data (including information about how you interact with and use our website, products and services) 

Website user information 

Names and contact details 

Names and contact details 

We collect or use the following personal information for dealing with queries, complaints or claims

Names and contact details 

Lawful bases and data protection rights 

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website. 

Which lawful basis we rely on may affect your data protection rights which are in brief set out below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website: 

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. You can read more about this right here

Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. You can read more about this right here

Your right to erasure - You have the right to ask us to delete your personal information. You can read more about this right here

Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. You can read more about this right here

Your right to object to processing - You have the right to object to the processing of your personal data. You can read more about this right here

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. You can read more about this right here

Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. You can read more about this right here

If you make a request, we must respond to you without undue delay and in any event within one month. 

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice. 

Our lawful bases for the collection and use of your data 

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are: 

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are: 

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time. 

Where we get personal information from 

Directly from you 

How long we keep information 

We retain your data for a period of two years. After this time, we will delete the information in accordance with our retention policies.

How to complain 

If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice. 

If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO. 

The ICO’s address:            

Information Commissioner’s Office 
Wycliffe House 
Water Lane 
Wilmslow 
Cheshire 
SK9 5AF 

Helpline number: 0303 123 1113 

Website: https://www.ico.org.uk/make-a-complaint 

Last updated 

15 January 2025

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